The implementation of zero tariffs on Brazilian grape exports to the European Union marks an important milestone for the national fruit industry in 2026. The measure boosts Brazil’s competitiveness in the international market and strengthens the position of grapes produced in the São Francisco Valley against major global competitors such as Peru, Chile, and South Africa.
Amid high demand for fresh fruit and reduced supply in some producing countries, Brazil is gaining strategic ground in the European market. The São Francisco Valley stands out in this context for its ability to produce high-quality grapes year-round, thanks to its favorable climate and advanced irrigation and agricultural management techniques.
In addition to boosting exports, the new trade agreement strengthens the region’s entire production chain, generating more opportunities for growth, jobs, and economic development for Brazil’s Northeast. This moment also underscores the importance of innovation, sustainability, and production efficiency in Brazil’s agricultural sector.
At ARA AGRÍCOLA, we are following this progress with enthusiasm and commitment. We continue to invest in quality, technology, and sustainability to bring grapes produced with excellence in the São Francisco Valley to the international market, further consolidating the strength of Brazilian fruit production worldwide.