The free trade agreement between Mercosur and the European Union was officially signed on January 17, 2026, after more than two decades of negotiations. The treaty represents a significant advance for the Brazilian fruit sector and opens up positive prospects for grape exports from the São Francisco Valley.
Despite the signing, the agreement is not yet in force. For the tariff reductions to take effect, including the possible zero tariff for Brazilian grapes, the text must be approved by the European Parliament and ratified by the national parliaments of the European Union and Mercosur countries, including the Brazilian Congress.
Currently, Brazilian grapes face tariffs ranging from 8% to 14% for access to the European market, which creates a competitive disadvantage compared to other major global exporters. With the agreement coming into force, the expectation is to significantly increase the competitiveness of Brazilian products in Europe.
For the São Francisco Valley, the measure represents a significant economic impact, facilitating access to a market estimated at more than 450 million consumers. The new scenario reinforces the importance of continuous investments in quality, traceability, sustainability, and logistical efficiency, which are essential pillars for taking advantage of the opportunities that lie ahead in the coming years.
Although there is still no definitive date for the new trade rules to come into effect, the signing of the agreement signals a more favorable environment for international trade and strengthens the prospects for growth in Brazilian exports of fresh fruit.