The recent fall in the so-called “tarifaço” and the setting of a new 15% tariff for certain agricultural products have once again made it viable to export Brazilian grapes to the United States. The measure reduces trade uncertainties, improves cost predictability, and repositions Brazil more competitively against other major global exporters.
For the fruit growing sector, especially table grapes, the new scenario represents a strategic opportunity for expansion. With clearer rules and a more balanced tariff environment, producers are able to better plan their contracts, increase volumes, and strengthen commercial relationships with US chains and importers.
Located in the São Francisco Valley, in Petrolina (PE), a region recognized for its ability to produce grapes year-round, ARA AGRÍCOLA already has experience in serving demanding international markets, including the United States. This new tariff context tends to further boost the presence of Brazilian grapes in the US market.
With a focus on quality, traceability, and international certifications, ARA AGRÍCOLA remains prepared to meet global demands with excellence. The reduction of tariff barriers not only enables business but also reinforces Brazil’s potential as a strategic supplier of premium grapes to the US market.