Participating in Fruit Attraction São Paulo 2025 was a remarkable experience for ARA AGRÍCOLA. We were proud to present the largest grape-focused booth—90m² of innovation, flavor, and business networking.
With over 70 business meetings with clients and prospects from Brazil and abroad, and the presence of importers from Europe, North America, and LATAM, we further solidified ARA AGRÍCOLA’s reputation as a global benchmark in premium table grapes.
📈 Highlights from our participation:
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Reinforced ARA AGRÍCOLA’s leadership in quality and innovation
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Introduced ARA Fruit as our commercial operation
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Strengthened recognition of the Docíssima brand
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Hosted key international importers
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Engaged directly with over 80% of our active client base
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Advanced new variety partnerships with global geneticists
🌎 With over 500 visitors to our booth, we made strong progress in new international markets, including Argentina, Uruguay, and the United States.
We remain committed to growth through innovation, cutting-edge genetics, and the unwavering quality that defines us.
