In its constant pursuit of innovation and continuous improvement, ARA Agrícola was present in Santiago, Chile, participating in the International Technical Seminar on Post-Harvest Management of Grapes, organized by Bloom Fresh—one of the most strategic gatherings in global viticulture.
The event brought together producers, researchers, specialists, and key industry players, creating a highly qualified environment for knowledge exchange, networking, and discussions on the main challenges and trends in the global market.
Over two days of immersion, the ARA Agrícola team closely followed relevant content for the advancement of the sector, focusing on key topics essential to ensuring the quality and longevity of grapes throughout the entire production chain.
Program Highlights
The seminar agenda addressed essential points for competitiveness in the international market:
- Logistics and preservation: strategies to optimize the cold chain and improve post-harvest processes
- Genetics and performance: analysis of the behavior of new grape varieties and their performance across different markets
- Market insights: trends, challenges, and requirements of major international destinations
- Practical experience: technical visits to production units and strategic partners, promoting the exchange of real-world experiences
Global connection and strengthening of the São Francisco Valley
Participation in the seminar also reinforces the leading role of the São Francisco Valley in the international fruit-growing scenario. The region, where ARA Agrícola’s operations are located, is globally recognized for its ability to produce high-quality table grapes year-round.
Being present at a global event like this strengthens ARA Agrícola’s connection with the main innovation hubs in the sector, expanding opportunities and consolidating strategic partnerships.
Commitment to continuous evolution
More than just an international agenda, the trip to Chile represents ARA Agrícola’s commitment to continuous improvement, innovation, and excellence in its processes.
By closely following global best practices and new technologies, the company continues to invest in enhancing its production and delivering high-quality grapes to increasingly demanding markets, both in Brazil and abroad.
We remain connected to the most advanced developments in global fruit growing, bringing the best of the São Francisco Valley to the world.