ARA AGRÍCOLA received international spotlight in a feature on the European portal FreshPlaza, highlighting the challenges and achievements of Brazil’s 2025 grape harvest.
In an exclusive interview, our director Adailton de Sousa Nunes shared insights on our outstanding production performance this season—an estimated 40% growth compared to last year, driven by better climate conditions and field innovation.
🔹 However, the international market presents serious challenges: a 14% import tariff on Brazilian grapes in Europe, compared to zero tariffs for countries like Peru and Chile. This difference can represent over $3,000 per container.
Despite this, we remain firm in our strategy—investing in technology, climate-adapted genetics, and new varieties like Cherry Crush™, alongside sustainable agricultural practices to ensure productivity, taste, and resilience.
🌍 Europe and the U.S. continue to be our key export markets, while 60% of our production serves Brazil’s domestic market—reinforcing our commitment to balanced, sustainable growth.
🗞️ Read the full article on FreshPlaza’s website.
