In early December, ARA Agrícola welcomed the controlling family of the ARA Group. The visit aimed to bring the new generations closer to the business, reaffirming the values that sustain the company’s success, and strengthening the commitment to its team of talents and collaborators. Matriarch Regina Lucena, a symbol of the group’s tradition and core principles, was accompanied by her children Antônio Lucena and his wife Juliana Lucena, Ricardo Lucena, and Andrea Lucena. The third generation, represented by the family’s eight grandchildren, also joined the occasion, with Manuela and Júlia Lucena featured in photos, experiencing firsthand the dynamics and strength of the business.
The visit took place in a challenging year marked by heavy rains, which required resilience and planning from the management team. Despite these challenges, ARA Agrícola upheld its commitment to excellence in table grape production, solidifying its position as a benchmark in both domestic and international markets. The gathering was a valuable opportunity to strengthen the alignment between family tradition and continuous innovation—key elements for ensuring a sustainable and promising future.
Moments like these celebrate ARA Agrícola’s journey and reaffirm the important values that guide the company: trust, determination, and social responsibility. The active presence of the controlling family, alongside new generations, demonstrates that the solid foundation built over the years will continue to inspire growth and excellence in the agricultural sector.
