About Us
Our story:
A Journey of Growth and Excellence
Since its founding in 2003, ARA AGRÍCOLA has been a transformative force in the agricultural sector, dedicated to the production of seedless table grapes with a quality standard that meets the most demanding markets globally. Our trajectory is marked by innovation, sustainability and commitment to excellence.
ARA AGRÍCOLA was born in the heart of Vale do São Francisco, Petrolina, PE, Brazil. With the acquisition and development of the Terra do Sol and Frutos do Sol farms, we began our mission to produce high quality table grapes.
In the early years, we focused on expanding cultivation areas and implementing advanced agricultural techniques. The introduction of innovative grape varieties and the adoption of sustainable practices establish us as pioneers in table grape production in Brazil.
The exceptional quality of our grapes allows us to expand our presence in domestic and foreign markets. Around 60% of our production is destined for the domestic market, while 40% is exported to meet the most demanding global markets.
During this period, we reinforced our commitment to sustainability and social responsibility. The implementation of a solar plant for energy self-sufficiency and the promotion of gender equality, with women occupying 50% of leadership positions, are some of the important milestones.
In recent years, we have achieved an annual production of more than 12,000 tons of grapes, thanks to continuous innovation in our agricultural practices and the constant improvement of the quality of our products. We introduced new grape varieties, such as ARRA Cherry Crush, with intense colors, exceptional flavors and high resistance to climatic conditions.
With an eye towards the future, ARA AGRÍCOLA continues to dedicate itself to excellence, innovation and sustainability. Our goal is to offer the highest quality table grapes year-round to our customers in Brazil and around the world. We thank everyone who has been part of this incredible journey and we hope to build an even sweeter future together.
Our mission
Produce and supply superior quality table grapes, continually innovating our agricultural practices to meet and exceed our customers' expectations. We are committed to promoting sustainability, social responsibility and economic development in the communities where we operate, contributing to a greener and more inclusive future.
Our vision
To be recognized globally in the table grape market, through the excellence in the quality of our products, constant innovation and sustainable practices. We aspire to expand our presence in international markets while maintaining an unwavering commitment to the well-being of the environment, our employees and the wider community.
Our Values
1st TRUST, our greatest value – Trust is something that is achieved by doing what is expected, with transparency.
2nd HUMILITY, learn from your own mistakes and successes and those of others.
3rd SOCIAL RESPONSIBILITY, contribute to the generation of jobs, income and well-being for society.
4TH FOCUS ON THE BASICS
5TH ALWAYS DO IT WELL, the result is a consequence.
6th MERITOCRACY, FAIR valuation of effort with results.
7th COMPLY WITH THE AGREEMENT
8th INTOLERANCE TO WASTE
9th DETERMINATION AND PERSISTENCE
10th Practice of PRAISE and constructive CRITICISM.
…in pursuit of excellence, WE PRACTICE, PRACTICE, PRACTICE!
Our Farms and Location
ARA AGRÍCOLA's excellence begins in the heart of the São Francisco Valley, in Petrolina, Pernambuco, Brazil, a region recognized worldwide for its favorable climate and advanced cultivation techniques that enable the production of table grapes throughout the year. With two properties, Terra do Sol and Frutos do Sol, ARA AGRÍCOLA employs more than 1600 employees and stands out not only for its quality, but also for its social commitment, sustainability and agricultural innovation.
Location: Vale do São Francisco, Petrolina - PE, Brasil.
Area: 174 hectares dedicated to table grape cultivation.
Specialties: Production of white, black and red grapes, using sustainable agricultural practices to ensure maximum quality and flavor.
Location: Vale do São Francisco, Petrolina - PE, Brasil.
Area: 103 hectares with a focus on the production of table grapes of selected varieties.
Innovation: Use of modern cultivation and management techniques, aiming at water efficiency and reducing the use of chemical products.
